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Pop-up restaurants have been popular since the 2000s in Britain and Australia, but they are not a new phenomenon. Pop-up restaurants have existed in the United States and Cuba.Diners typically make use of social media, such as the blogosphere and Twitter, to follow the movement of these restaurants and make online reservations.

Pop-up restaurants, like food trucks, are an effective way for young professionals to gain exposure of their skills in the field of hospitality as they seek investors and attention pursuant to opening a restaurant or another culinary concept.[6]

Pop-up restaurants have been seen as useful for younger chefs, allowing them to utilize underused kitchen facilities and "experiment without the risk of bankruptcy".By 2013, this restaurant style had gained steam and prevalence in larger cities thanks in part to crowd-funding efforts that offered the short-term capital needed to fund start-up costs.

The pros and cons of opening a pop-up restaurant

How does opening a pop-up restaurant compare to opening a permanent restaurant? Here’s the key positives and negatives to help you weigh up the prospect.

Pros

Lower cost: Start-up pop-up dining experiences are far cheaper to begin than a standard equivalent. Investment, overheads and labour are all less costly as you’re only there temporarily.

More freedom to experiment: If you’re considering a permanent venue, a pop-up could be a great way to test out menus, themes and pricing before taking the plunge.

Flexibility: you can test out different locations, even different towns and cities, to see where there’s a market for the street food you have planned. And this allows for some creativity in your location choices too.

Free publicity: open inside an established venue, like a shopping centre, or as a stall at a music festival, and you’ve an instant potential crowd looking for somewhere to eat dinner. You might just catch their eye.


What are the benefits of a pop-up restaurant?

Pop-up restaurants have a lot of advantages over their permanent equivalent. They enable first-time restaurant owners or aspiring chefs to build a presence and reputation, and seasoned industry leaders to test new concepts and create a space for creativity that might be lacking in an established space.


About SHINELONG

Shinelong group, includes shinelong company who is a global commercial kitchen solution provider and Furnotel company who is an expert in commercial kitchen equipment. Since 1998, Shinelong group starts as a stainless steel work shop. In 2008,Shinelong starts to set up a professional service office and Furnotel brand center when realizes the importance of uniqueness of a brand. The team includes more than 50 persons, 25 of them as pre-sales and after-sales service department, 4 of them as products developing department, 3 of them as quality control department, 3 of them as marketing department, the rest as supporting department. From then on, Shinelong devotes to manufacturing professional commercial kitchen equipment as well as A to Z solution in F&B, catering and central kitchen, till now, the service has been delivered to Middle East, Afria, Aisa, and Oceania, more than 120 countries with more than 2800 cases. Brand Furnotel, the slogan is bring gourmet to the world, means we hope furnotel can be a global brand, chefs around the world will serve gourmets cooked with Furnotel equipment to guests. Furnotel has been registered in China, UAE and Vietnam. Distributes to more than 20 countries with 13 offline showrooms, they are in UAE, Thailand, Cambodia, Singapore, Myanmar, Indonesia, Malaysia, Bahrain, Vietnam, Panama, Tanzania, Mauritius and China. More than 5000 chefs are using Furnotel equipment. In 2016, Shinelong sets up a branch office in UAE displaying Furnotel brand equipments, serving customers around Middle East. There is showroom as well as warehouse, large quantity of stocks are stored there for local distributors and end users. Meanwhile, Shinelong does marketing through online social media along with offline exhibitions in UAE, Middle East and South East Asia. Shinelong hopes to be a worldwide leading enterprise devoted to commercial kitchen equipment solutions. And Furnotel hopes to be a global leading brand of China commercial kitchen equipment.
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