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SHINELONG Kitchen Equipment-A leading supplier of turnkey kitchen solutions in the hospitality and catering since 2008.             

ABOUT US

UNDERSTAND SHINELONG
Since SHINELONG was established in Guangzhou in 2008, we have made great strides in the fields of commercial kitchen planning and kitchen equipment manufacturing.

With branches and distributors all around the world, Shinelong is acknowledged as one of the most well-known kitchen solution providers from China, covering the Middle East, Asia, Africa, America, and Oceania. Up to now, we have delivered more than 3000 kitchen projects to over 120 countries and regions. The types include star hotel and villa, fine-dine restaurant, fast-food restaurant, bakery, healthcare and educational, central kitchen, public institution, etc. Whatever catering business you are running, we can help you with a perfect kitchen solution.

We have continuously kept the company's pristine image of putting customers at the top-most priority and have always committed to improving the way we do business, and providing the best solution for all F&B developers.

INTRODUCTION OF SHINELONG

SHINELONG Kitchen Equipment is a leading contracting practice with offices in China, and the U.A.E. Our dynamic international teams have extensive experience in regional and international projects, and the ability to deliver landmark, signature projects from inception to final handover of the completed project. Global exposure to a broad spectrum of projects has developed our skills base to encompass numerous markets, sectors which include: Hotels, Towers, and Hospitality FacilitiesPublic InstitutionsGeneral RestaurantsCatering KitchensHospital & Education Food-ServiceFast-Food OperationBakery & Pastry SelectionAirline & Transportation Facilities.
QUALITY FIRST
SHINELONG handles a complete end-to-end business process, which involves pre-sales, sales, and after-sales services. Service capabilities include international sourcing, layout & design, erection-supervision, installation & commissioning, training and more importantly, after-sales service, which includes spare parts supply and maintenance.

At SHINELONG quality comes first, what we aim to do is to produce and provide better equipment that fit seamlessly into everyday kitchen work. Our fast-growing brands Furnotel and Shinobal, which were founded in 2014 and 2016, have developed products lines into cooking equipment, refrigeration equipment, snack equipment, and food processors.

Our business is to exceed customer satisfaction by consistently delivering quality products and services that go beyond their expectations. Our employees, working as a team, are the key to quality delivery and customer loyalty. SHINELONG's reliability and service orientation ensure the development of long-term relationship with customers.

OUR FACTORY

They are all manufactured according to the strictest international standards. Our products have received favor from both domestic and foreign markets.
They are now widely exporting to 200 countries.

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INQUIRY ME NOW, GOT THE PRICE LIST.

We are committed to producing the best quality products at the most competitive prices. Therefore, we sincerely invite all

interested companies to contact us for more information.

DEVELOPMENT PATH
Always be passionate. We explain it this way: Being true to ourselves, and never stop. Our enthusiasm prompts us to do better, to innovate, to create in the hospitality and catering industry.

Fast wins. Let’s aim to reply to clients, execute and get things done as quickly as possible - and then find a way to do it even quicker! We keep on studying to enrich our knowledge and stay up-to-date in this dynamic world.

Aim for EXCELLENT. When working iteratively, everything we do - how we act, treat our clients, and how we do our projects - should be aimed at creating WOW moments for our clients.
TO BE CONTINUED
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It is the stories of our employees, clients and partners that make up the fabric of Shinelong’s story.
2024 SHINELONG CUSTOMER SERVICE CENTER

At Shinelong, we are committed to delivering exceptional service. In 2024, we established a comprehensive customer service center to provide a full range of tailored kitchen solutions for our clients.

From initial design to after-sales support, we cover everything, including worldwide delivery. No matter your commercial kitchen needs, we’re here to bring your vision to life efficiently and reliably.
2022 NEW MEDIA DEPARTMENT LAUNCHED

In order to further expand our business and better serve our clients, Shinelong has decided to establish a brand-new department dedicated to enhancing our customers' online experience.

Our goal is to make it easier for clients to access information about our company, solutions, and kitchen equipment. Whether through social media or other online platforms, clients can now conveniently find what they need. Additionally, we will provide high-quality product videos for those interested in the intricacies of our kitchen solutions.
2020 Atelier Des Sens officially opens

In 2020, our first restaurant, Atelier Des Sens, officially opened its doors. It is a pioneering interactive space that seamlessly integrates culinary exchanges, equipment experiences, and cultural and art exhibitions, creating an immersive and multi-sensory dining experience like no other.
2018 2000+PROJECTS

​​​​​​​Up to 2018, Shinelong has been provided integrated finishing solution to more than 2000 food service providers in over 120 countries and regions.
2016 DUBAI BRANCH SHINOBAL

​​​​​​​New branch opened in Dubai. Shinobal, A Dubai-based company with fully functions of purchasing, storage, distribution, technology support and after-sales services.
2014 BRAND FURNOTEL

​​​​​​​In 2014 our own brand FURNOTEL was registered and started to create its own lines of cooking equipment and refrigeration equipment.
2012 HEAD OFFICE SHOWROOM

​​​​​​​​​​​​​​From humble beginning, Shinelong grows rapidly and gradually provides integrated kitchen solutions to food service places. In 2012 Shinelong completed the head office showroom in Guangzhou. Well arranged kitchen area giving a unique experience for customers, allowing them to browse at a relaxed pace in a visually stunning environment.
ESTABLISH THE COMPANY

In 2008 he started the company Guangzhou Shinelong Kitchen Equipment Co.,Ltd, a commercial foodservice equipment supplier in an innovation park in Guangzhou, China. At the same time, a small stainless steel workshop was set up to focus on customized equipment for restaurants and hotels.
THE SHINELONG STORY BEGAN IN 1998

With the passion for food and his experience of helping out in his parents’ factory which manufactures stainless steel products, the founder Jean Yang was get inspired and would like to join into the foodservice industry. While studying in France, he was exposed to more about the industry.

After came back to China, Jean set up a shop in Guangzhou selling wholesale products.
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FAQ
The target market of our brand has been continuously developed over the years.
Now, we want to expand the international market and confidently push our brand to the world.
1
Is stainless steel magnetic?
It is a common misconception that stainless steel is non magnetic. In fact, it depends on the type of stainless and the level of Iron within it and its crystal structure (ferrite or martensite).
2
The importance of an accurate temperature in a commercial oven
Anyone who works in a restaurant or other large kitchen understands the critical need for a consistent and accurate temperature in the establishment’s commercial ovens. Maintaining the proper temperature can be tricky, however, if you do not utilize quality, restaurant-grade equipment. Here are some other facts to help you understand the importance of maintaining accurate temperatures in a commercial setting:
The control process
First, it is necessary to understand the basics of the process. Kitchen ovens – even the best commercial ones – use a very simple on/off temperature control scheme. The oven is set to a particular temperature – 350°F – for example. Once the internal temperature reaches that level or slightly above, an internal thermostat turns the heat off. Later, when the internal temperature falls below the preset level, the heat is tuned back on. This process results in a temperature oscillation around the 350°F level rather than a completely steady one.
Features of commercial ovens
In general, commercial ovens are larger in size and greater durability that allows them to handle far more food over a much longer useful life than ovens typically found in the home. In addition, commercial ovens have a number of extra features that allow them to cook more safely and more economically. In particular, they heat faster and to a higher temperature, they are better insulated to keep the heat in and they often utilize steam absorbents to keep fresh foods crisper while being cooked. Finally, they are usually highly energy efficient to help keep utility costs down.
Natural versus “forced” convection
A final, vitally important difference between home and commercial grade ovens is the way that heat is transferred to the food. In an electric home oven, a current is passed through a coil at the bottom of the oven causing the coil to heat up. The air around the coil then heats up and naturally rises up to where the food is located. A commercial electric oven, however, has a heat coil located at the back of the oven and a fan behind the coil. As the coil heats that fan forces the air towards the food. The latter is a much more efficient process that maintains a more consistent temperature.
3
What is the difference between commercial oven and regular oven?
In general, commercial ovens are larger in size and greater durability that allows them to handle far more food over a much longer useful life than ovens typically found in the home. In addition, commercial ovens have a number of extra features that allow them to cook more safely and more economically.
4
How do I choose a spiral mixer?
No. 1: Dual-pulley system. Consider a spiral mixer that features a dual-pulley system. ...
No. 2: Quality components and construction. Less isn't always more. ... No. 3: Two mixing speeds. ...
No. 4: Bidirectional bowl rotation. ...
No. 5: Absorption rate. ...
No. 6: Size options.
5
Why furnotel price is higher than normal suppliers?
Furnotel price is on Medium high level because of its material thickness,safety considerated finishing, operation-friendly design, long lasting spare parts,etc. In longtermship, help customers to save cost.
6
Where are your customers located?
We've provided service to more than 120 countries,pls leave message to ask for customer map.
7
What kind of kitchen project can you do?
We can provide A to Z solution to various kitchen,more than 2800 cases, such as hotel project,restaurant,bakery shop, fast food shop, cateen, central kitchen,café. Pls leave message to ask for reference book.
8
Do you keep stock?
For furnotel elegant series,snack equipment, usually we keep stocks, it can be delivered in 10 days. Pls leave message to ask for stock list.
9
Do you have installation service?
Yes, we have engineer team for installation instruction, but it will be extra charged.
10
Are you manufacturer?
Yes,we are half manufacturer half trading company. Manufacturing Furnotel brand equipment, trading for all kinds of kitchen equipment,especially turn-key solution.
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CONTACT US

To get a precise quote, please attach your product list when inquiring!

Since SHINELONG was established in Guangzhou in 2008, we have made great strides in the fields of commercial kitchen planning and kitchen equipment manufacturing.


The Essential Restaurant Equipment Guide

IF YOU HAVE ANY QUESTION,PLEASE CONTACT US.

WhatsApp: +8618902337180
WeChat: +8618924185248
Telephone: 20-34709971
Fax: +86 20 34709972
Email: info@chinashinelong.com
After-Sales Contact
Whatsapp :+8619195343796
Email: service@chinashinelong.com
Add: No. 1 Headquarters Center, Tian An Hi-tech Ecological Park, Panyu Avenue, Guangzhou, China.

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